Seriously, this article comes at the perfect time, because I was just thinking what if all that 'chasing every request' just makes us feel busy, like we were shipping features, but without actually solving the underlying 'job to be done' for the customer.
Thanks for your thoughtful comment, Daniel. You´re absolutely right, that tension between being busy and making real progress is everywhere.
Customers increasingly look for partners who don´t just deliver requests, but generate better solutions (often inspired by what they learn from other customers too).
Seriously, this article comes at the perfect time, because I was just thinking what if all that 'chasing every request' just makes us feel busy, like we were shipping features, but without actually solving the underlying 'job to be done' for the customer.
Thanks for your thoughtful comment, Daniel. You´re absolutely right, that tension between being busy and making real progress is everywhere.
Customers increasingly look for partners who don´t just deliver requests, but generate better solutions (often inspired by what they learn from other customers too).
I´m happy the article resonated with you.